Cubitts | London (UK)

By default many consider prescription glasses necessary rather than desirable. However London-based spectacle company Cubitts, with their unique and contemporary frame designs, have set out to change this.

Situated in King's Cross, the company was founded two years ago by Tom Broughton, 32 and Joe Bell, 25 after the pair found themselves frustrated with the complexity and cost of purchasing prescription glasses. This encounter prompted the duo to simplify the process by offering value without compromising on quality and craftsmanship.

Inspired by their surroundings and London's engineering history, the business was named after siblings Thomas and Lewis Cubitt, the architect and civil engineer who helped shape King’s Cross during the mid-1800s. The Cubitt brothers left a distinctive mark on the area and many of their designs, including the Granary Building (part of The Goods Yard complex), the newly refurbished Great Northern Hotel and most famously King’s Cross Station, still stand strong today. The connection between Broughton, Bell and the Cubitt brothers is strong; the firm even started out in Broughton’s flat on Cubitt Street, the former site of the brothers' old building yard.

With a straightforward selection and purchase process, Cubitts offer a range of eight individually designed frames in four colours available with either optical or sunglass lenses. All frames include pin-drilled hinges, round temple tips and the Cubitts logo that was inspired by the butterfly rivets still found outside nearby Granary Square.

Menswear outfitter Albam Clothing stock the full Cubitts eyewear range, just place an order and collect your prescription spectacles within seven to ten days. Before you buy, check out the Cubitts virtual try on and home trial service, both available online.