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Tuesday
May242016

Honda: Great Journey | Map Project Office | London (UK) | By Lee Fleming

London's strategy-based industrial design consultancy Map Project Office (MAP), founded in 2012 by Edward Barber and Jay Osgerby with Design Director Jon Marshall have recently worked with Creative Director Morihiro Harano to imagine future vehicles for Honda that use their latest technology and capture the spirit of the brand.

Aptly titled 'Great Journey', the collaborative project looks to imagine a comfortable and modern exploration of the planet. Human beings are instinctively mobile. We can trace our roots to the continent of Africa, where, millions of years ago, our ancestors began what archaeologist Brian M. Fagan calls "The Great Journey." It was a migration north into Europe, across Asia, and on to North and South America. A journey of over 50,000 kilometers.

The goal of the Great Journey project is to reimagine this journey, and propose how it could be made today using the latest technologies for human mobility. It was conceived as a journey of adventure that would also allow for the development of prototype vehicles that could travel virtually anywhere on the planet. Mori and MAP identified that travelling through grass plains, deserts, mountains, sea, snow and jungle couldn't be achieved by one vehicle without compromises to comfort and pleasure. Instead the journey was separated into seven stages with respective vehicles for each; allowing Mori and MAP to tailor vehicle design for each terrain and consider the needs of the environment for pleasurable travel and living. Models were made by Letchworth-based Ogle Models brought the project's designs to life while Petr Krejci helped create film sets representing the terrains.

To view more of MAP's work visit their website. Photography by Petr Krejci.

Thursday
May192016

Avaunt Magazine | Issue Three | London (UK) | By Lee Fleming

We recently got our hands on the latest issue of Avaunt Magazine, created by Port Magazine founders Dan Crowe and Matt Willey alongside polar explorer Ben Saunders, Avaunt is a bi-annual publication that focuses on adventure and innovation at the forefront of its internationally sourced content.

Issue Three features Russia's first woman in space Valentina Tereshkova, Budapest’s Honved Fencing Club and Tara Isabella Burton profile's the itinerant and inspirational Devi Asmadiredja, who has forged an astonishing life in a remote part of the Caucasus mountains. This issue also includes breath-taking photography by Joseph Ford, Nick Ballon and Frederic Lagrange who travelled to Western Mongolia to profile the Kazakh eagle hunters.

To find out more about Avaunt Magazine visit their website.

Wednesday
May042016

Book of Denim | Code | Amsterdam (NL) | By Lee Fleming

The latest addition to our reading list is Book of Denim by Amsterdam-based CODE, published by Superzined an independent publishing house and subdivision of communications agency Supertroopers. First released in April 2016 at Blueprint Amsterdam's Denim Days, the indigo-filled publication gives a directional, professional and personal perspective on this fascinating fabric from around the world. A dedication to the science, industry, and poetic beauty of denim, the Book of Denim includes travels to the blue town of Donmatías in the Colombian mountains, progressive production in Portugal and Morocco's denim industry.

The Book of Denim is filled with familiar names that the IDMC° team admire includingTenue de Nimes, Indigo People, Facing West and Juniper Ridges' Desert & Denim. Dawson Denim, Story Mfg, Hiut Denim, Tender Co., Endrime and Universal Works fly the flag for UK-based denim production. With exceptional photography by Martin Scott Powell, Zachary Bako and Danny North, styling by Kanako B Koga and words by Samuel Trotman, the Book of Denim is a denim geek must.

Wednesday
Apr272016

Moscow Metro | Tomer Ifrah | Moscow (RUS) | By Lee Fleming

While travelling on our research trips the IDMC° team are regularly utilise a cities transport system and are always intrigued how each differ. Hence our attraction to Tomer Ifrah's documentary photography of the Moscow metro. Irsael-born Ifrah began photographing documentary stories in 2007, after his first trip to Ethiopia and has continued to focus on documentary photography and addressing social issues and daily life stories. Taken between 2012 and 2014, Ifrah made several trips to Russia documenting Moscow’s metro stations which features stunning lighting, Moscow's style of dress and post-Soviet symbols everywhere. It's an original perspective of daily life in Moscow that we haven't been fortunate enough to see for ourselves, yet.

To view the Moscow metro project visit Tomer Ifrah's website.

Monday
Apr252016

Branded Cities | Corrado Grilli | Milan (ITA) | By Lee Fleming

Milan-based graphic designer Corrado Grilli has literally gone in circles to create 'Branded Cities'. Grilli has used Google Maps to create a series of screenshots that showcase iconic logos including A Bathing Ape, Palace, Jordan, Supreme, GARÇONS PLAY and Carhartt. Using Google Maps blue direction router across the maps of various cities he's successfully envisaged these internationally recognised names on a map.

To view more of Grilli's portfolio visit his website and/or behance.

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