Foreign Policy Design | Brand Guide: Singapore Kickstarter | Singapore (SGP) | By Lee Fleming

We recently received good news from our friends at Singapore-based Foreign Policy Design that they are re-issuing their Brand Guide: Singapore Edition after overwhelming success since its initial launch. The design strategy and think tank bureau founded by Creative Director Yah-Leng Yu and Brand & Business Strategist Arthur Chin continue to champion Singapore's independent scene by capturing the brand secrets of 17 Singaporean contemporary brands in this beautifully designed book.

The Brand Guide: Singapore Edition Kickstarter is one to consider, the well-designed publication documents some of the most progressive Singapore brands and celebrates the visionaries and designers behind them. Designed as a dossier with 5 booklets & various inserts, it's filled with takeaways and anecdotes capturing the vision to fruition of each brands owner along with a foreward by Armin Vit (UnderConsideration).

To find out more visit Foreign Policy Design's website and Kickstarter .

Brand Guide: Singapore Edition | Foreign Design Policy | Singapore (SGP) | By Lee Fleming

We're been following the creative output by Singapore-based branding and design agency Foreign Policy Design. Independently owned, the forward-thinking design studio is led by founding principles Yah-Leng Yu and Arthur Chin who alongside a team of idea makers and story tellers have worked with an creative client list which includes The New Majestic Hotel, hereCocette and the 22 Ships.

Their latest in-house project the Brand Guide: Singapore Edition highlights iconic, homegrown brands that attest to Singapore's design presence. A considerate balance of photography, cartography and editorial content shines a light on the creative labours that's made the 17 brands featured successful. Featured brands included in the guide are Unlisted Collection:, The Lo & Behold Group, Papa Palheta, Ong Shunmugam, GOODSTUPH, DrGL, Supermama, BooksActually, and Plain Vanilla. The brand guide documents each brands creative inspiration and design processes through detailed reports which includes removable anecdotes and a beautiful hand drawn, fold out map of Singapore.

To purchase the Brand Guide: Singapore Edition visit the website and to see more work by the Foreign Policy Design here.